Make your company a truly CVP-driven company

Customer Value Proposition driven company ensures sustainable growth even in crisis moments like Covid-19 pandemic, you will sustain. Here these 4 guidelines help to drive on CVP ways.
– Do routinely Field-visit: Field-visit or conversation with customers unfold the real cause that you want. Almost every company does the market survey, gets data, and makes the strategy. But your field visit purpose will be to find the cause and build the products and add new features to your product.
– Connect your Product Development team & Marketing team with the end-stage customers: The product development team always works in the lab and develops products features or innovative products. So, they didn’t understand what can improve customer lives. They may be got instruction from the survey team but direct involvement can create better understandings. The marketing team has to do the same.
– Find out what your competitors not offering yet, that your customer wants: Something remains missed during your competitors offering their products. Talk to the customer about how they solve their problem with that specific product and what additional facilities they want, to fulfill their needs.
– Measure how your products impact their(customer) lives: Measuring your product features impact on your customers’ lives will validate your taken decisions & build your confidence. It will help you to retune your strategy and develop customer-oriented products. [see the article]